Let’s face it—when you tell people you’re a myofunctional orthodontist, they immediately think “Oh, you straighten teeth.” And yes, that’s part of what you do. But we both know your impact goes far deeper than creating nice smiles. What You Do vs. Why It Matters Think about your daily practice. You straighten teeth. You widen [...]
“What’s in a name?”, said William Shakespeare. It’s an important question, because it emphasizes how each name carries with it a number of intangibles. Some of those intangibles are benefits, some of them are detriments. What makes a name represent excellence, prestige, and integrity? How do you make your name, or your company’s name, immediately [...]
Marketing is often considered to be about “getting the word out” for your business or your product. Nothing could be further from the truth. To be fair, many ad salespeople and marketing companies will tell you exactly that. They’ll say you need to “get the word out”, or that your prospects need a certain number [...]
We’ve all experienced it before. The wait. You put up a sign, print up some fancy literature, do a few ads, then hope and pray something happens. Then nothing happens. For a while. Then… One. Two. Three. Customers start trickling in. You celebrate and quickly get to work helping them with everything they need, but [...]