Orthodontics is thought of as making patients’ smiles better, both by orthodontists and the patients themselves. After all, isn’t that what orthodontists do? The simple answer is yes: Of course orthodontists straighten teeth and make smiles appear more aesthetic. The more accurate answer is no, that’s not really what orthodontics, and especially myofunctional orthodontics is [...]
“What’s in a name?”, said William Shakespeare. It’s an important question, because it emphasizes how each name carries with it a number of intangibles. Some of those intangibles are benefits, some of them are detriments. What makes a name represent excellence, prestige, and integrity? How do you make your name, or your company’s name, immediately [...]
Marketing is often considered to be about “getting the word out” for your business or your product. Nothing could be further from the truth. To be fair, many ad salespeople and marketing companies will tell you exactly that. They’ll say you need to “get the word out”, or that your prospects need a certain number [...]
We’ve all experienced it before. The wait. You put up a sign, print up some fancy literature, do a few ads, then hope and pray something happens. Then nothing happens. For a while. Then… One. Two. Three. Customers start trickling in. You celebrate and quickly get to work helping them with everything they need, but [...]