We’ve all experienced it before. The wait. You put up a sign, print up some fancy literature, do a few ads, then hope and pray something happens.
Then nothing happens. For a while. Then…
One. Two. Three. Customers start trickling in. You celebrate and quickly get to work helping them with everything they need, but you soon realize…you don’t have enough customers, and when the times are good, they don’t stay that way.
What to do now?
In the orthodontics business, you have to do “the hustle” (not the dance, unfortunately) and hit the streets looking for referrals from general dentists and patients.
This works, and it can certainly be cheap if you don’t count the time spent building and maintaining the relationships with GPs.
Referrals are good, but they’re not consistent.
So the question is: What is consistent? What can keep your chairs full all day every day?
The key to orthodontics, like other businesses, is in the offer you make for your services. There’s a huge difference in the minds of your patients between “get straight teeth” and “look more attractive”, because being attractive is a fundamental drive we have as humans, even though both involve the same work on your part. They’re different offers for the same ortho services.
Two great things about this kind of offers are firstly that your competitors aren’t doing much of this kind of thinking, and secondly that you can sway even more people that are on the fence about becoming patients.
With this offer in-hand, you can then scale up or down your lead generation as your capacity allows and you can even develop a waitlist of patients so you’ll always have your seats filled.
If you want to add $30,000, $50,000, or $100,000 per month or more to your myofunctional ortho practice, schedule a call to see if we’re a good fit to work together.